Social Media Marketing – Top 3 Social Media Marketing Mistakes To Avoid

In order to have a successful online business, there are some strategies that you must implement. Having a social media marketing strategy is one of them. It is OK to have a website or a blog and use different internet marketing techniques to get people to become aware of your business. But now it is not enough to just build awareness, you must build relationships with your potential customers/clients before they will ever consider purchasing from you. Utilizing social media to market your business is the fastest and easiest way to build this relationship. But just because it is fast and easy does not mean you do not have to know what to do and what not to do. Here are the top 3 mistakes people make when using social media marketing that can destroy those relationships before they ever get started.

1. Leaving profiles incomplete
It is not enough to just sign up, enter a user name and start using the various social media platforms. To build your credibility and look more professional, you should complete your entire profile. You should also upload a professional looking image of YOU. Please do not put a cute picture of your dog or even just your business logo. People want to see who they are connecting with.

In order for them to get to know you and possibly build a relationship with you, your profile should be complete and consistent across all of the social media platforms you belong to. You should also claim your user names and set up a complete profile on other social media sites that you don’t plan to use as often. The benefits of doing this is to have a consistent online presence everywhere, prevent others from capitalizing on your user name and not to mention building a backlink to your site.

2. Selling without first building relationships

Yes, it is true that all these social media networks were made for social interaction, but they can still be used by businesses to sell their products and/or services. The important thing to remember is people only buy from those they know, like and trust. The biggest mistake you can make on these social networks is trying to sell right out the gate without building relationships first.You must add value to the conversation first. Give and you shall receive. Offer tips, advice, or information that you know will be of value to others. Answer questions that are being asked to display your expertise.

Help others promote themselves and their expertise by retweeting their tweets or sharing their posts with your community. On Facebook, post on their walls which will put them in front of your fans and friends. On Twitter, add a Follow Friday hashtag to recommend others as the person to follow. On Linked In, give recommendations of others to those in your network you think are a good fit. All of these things will increase your like and trust factor. It is only then do you begin to softly sell your products and/or services. People will not think twice about buying from you because you are now a trusted ‘friend”.

3. Spamming your connections

Just because someone has agreed to become your friend, fan or follower does not give you permission to add them to your email list. They have agreed to receive tweets and status updates from you and that’s it. If their email address is listed on their profile that is for contact purposes only and not bait for spammers. If you want to get your new connections on your email list, post a tweet or update offering them a free gift and inviting them to join your email list with a link to your opt-in page.

Or if your able to add an opt-in form directly to your social media profile, like your Facebook Page, then do so. Email marketing companies like aWeber can even integrate your ezine with your Facebook and twitter profiles. One other area to avoid using spam is the private emails available on the different social networks. Do not send a direct message or private message  trying to sell your products and/or services. This is the quickest way to be un-followed (is this a word?) or removed and blocked as a friend or fan.

Adding social media marketing to your overall online marketing plan is a must to build a successful online business. The various social media networks allow you to become known in your niche a lot faster. They also allow you to build up your credibility as an expert by giving you a medium to offer tips, advice and strategies to your target market. Your engagement with your target market on the various social media networks builds relationships and allows you to cultivate those relationships that will ultimately lead to your online business success.

Social Media Marketing – 7 Tips To Engage With Your Customers

Have you tried to sell to your customers at every opportunity when you’ve started your social media marketing campaign? If so then you’ve probably not got the results you were expecting, because you’ve missed out one vital ingredient, engaging with your customers. Here are 7 easy steps to get you back on track and make your campaign sparkle!

1. Ask Them Questions

Asking questions is one of the easiest ways to engage your audience. They are a great way to get your audience to take action. Here are a couple of examples:

Did you comment on our latest post? Comment and be in to win an iPad!

What did you think of our latest product? Like/Hate/Comments?

2. Join In

Likewise when customers ask you questions, you need to give them answers. Don’t just look at a question and decide that it’s too hard to answer. Remember how you deal with that question is going to be a customers lasting impression of you. Make sure you get your hands dirty and give exceptional value in your answers.

Also just join in with conversations, social media is all about being social and effective social media marketing is no different.

3. Posting Frequency

Your readers or followers will be more likely to keep following you if you follow a posting plan. It doesn’t matter what social media platform you’re using, like twitter, Facebook or YouTube, just be sure to set a regular schedule and stick to it. Even if it’s just once or twice a week, your followers will know what to expect, so make sure you deliver!

4. Show Your Humanity

Social Media Marketing will be much more effective if you show people you’re a real human being. Post videos of you on holiday, at seminars or talk about them on your blog or Facebook. It’s been said that people buy the person not the product, so if you give them a chance to get to know you better, sales are likely to follow much more easily.

5. Be The Information Hub

You can act as an information hub where your audience knows to congregate because of the information and resources you’re providing.

6. Add Value

But. Think before you post any content. Your content needs to be relevant, related to your audiences needs, wants and desires, and add value to them.

7. Never Spam

Which brings up the final tip. Never spam. If you want to sell, a more softly softly approach is to use social media for directing people back to your blog or website. Then provide valuable content on your blog, with links to your products in logical and relevant places. That way you’re not pushing a sale onto your customers, they’re finding your products through their own free will.

The key to social media marketing is revealing your personality, providing your audience with useful and relevant content, and making sure you meet their expectations by posting regularly and on subject.

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