How Location Based Marketing Is Revolutionizing Social Media

Have you tried using social media for your business and found that it just isn’t working? A lackluster Facebook fan page or twitter account really doesn’t provide much value for the traditional brick and mortar small businesses of today.

The problem with these social platforms is that they don’t provide customers a direct incentive to walk into the store and make a purchase. When someone logs onto Facebook, the last thing they want to deal with is a local restaurant spamming their news feed with deals or promotions. People log onto Facebook to see updates from their friends.

How do you overcome this barrier? Use social media to market to people who are ALREADY in your store. That’s right. It sounds a little bit ridiculous, but with location based marketing, its a reality.

Not only can you market to people are physically present at your store, but you can also market to potential customers and give them incentives to stop by.

You can also craft deals and specials that entice people to return more frequently and to bring friends, leveraging social media to increase your customer base even further.

But before I get too ahead of myself, let me explain a little bit about location based marketing. I am a restaurateur and have used location based marketing successfully in my own businesses.

Location based marketing is the hottest new trend in online advertising and social media marketing. Location based marketing takes advantage of GPS enabled “location based services” or LBS such as Foursquare, Gowalla, Facebook Deals, and SCVNGR in order to allow customers to access coupons, deals, and specials in real time on their mobile devices.

Location based marketing is changing the way that businesses both big and small are engaging their customer base. Also known as geomarketing or proximity marketing – location marketing let’s small businesses reach their customers in real time using mobile technology.

Small businesses have often wondered – how does social media really help my business? It is very difficult to quantify exactly what benefit social media marketing has on your bottom line. It’s great to have twitter followers or fans on Facebook, but until you can monetize that revenue stream – there is no tangible impact.

Location based marketing turns these soft social media platforms into concrete social distribution platforms that can be used to directly increase your sales. The best part is that these service can be used for free, just like other forms of social media, drastically increasing your marketing ROI and the return on your marketing dollars.

Use These Clever Ways to Get a Job Using Social Media

The traditional job search for finding a job is no longer feasible in present technological era. In this digital age, one needs to adapt smart ways of social media to find either temporary or permanent job. There are many options available as well in this approach of finding jobs. A job seeker can connect to the right people by active participation on Social Media and get a right job. Staffing agencies have increasingly taken importance in using LinkedIn, Facebook, Twitter and other social media platforms to pull up the right profiles for potential hiring.

Job seekers by understanding who they are, what differentiates them from others, and building a personal brand for themselves online can reach out to either staffing firms for either permanent or temporary contracts. By building your online social connections, relationships, and talent you can certainly be successful in finding the right job.

Just as temporary employment is rising, the social media hiring is also on an increase with 40% of recruitment being done this modern way. Because the temporary job is for a short-term one needs a different strategy in using social media to find a temporary employment.

Please go through few methods jotted down below to use social media to get into an ideal temp job:

Use Your Social Profile:

Now you can tap your social graph on social networks and get all the information regarding hiring opportunities easily. These days the internet is like your personal research tool. For job seekers, they can use to introduce themselves to the staffing firms through their social media profiles, and recruiters use the profiles to get an introduction and can avoid cold calling to know about the job seeker.

Facebook:

This is one of common method apart from LinkedIn that recruiters are increasingly using Facebook for finding candidates. But, as Facebook started as a casual and more informal social media, you should include past experience and curtail personal details that may act against you in the job search. Many job applicants are not aware that an employment agency can filter as they go through social profiles for temp hires in the same way they do with permanent job seekers. Most of the temporary openings are filled through word of mouth, so there is always a chance for a potential employer to look up your profile after a previous colleague takes out your name. Another feature with Facebook is its groups that are a popular way to find contract jobs. Many groups and pages are created specially for hiring temporary employees for a specific job type. Many companies also create special business pages for temporary work, so you can find success by following relevant businesses in your industry.

LinkedIn:

LinkedIn is one of the specialized online platforms for employers looking for hiring. Through it you must create a professional and well-designed profile, uploading a good picture and headline. There are many features like connections, endorsements, recommendations which help the employer to look into the candidate’s credibility. After uploading your profile and relevant experience, you look up for jobs by searching with city, company and connect to the hiring manager. LinkedIn gives a better platform than Facebook because of the information and tools it has, through which the employers would look into and screen the job seekers initially. Since all the information is uploaded onto the LinkedIn and Employers look into it primarily for social profiles, hence make sure correct information is uploaded.

Twitter:

Though Twitter many not be a primary choice as a social media platform for finding employment, one thing that differentiates it is its fast paced activity. Also, many business-to-business communication happens on Twitter, it is likely that recruiters would prefer it, as they want to hire someone in their own network. Though recruitment of major I.T or big profile jobs may not be common, because of its casual nature, you can find temporary editing jobs and home based jobs that are mostly offered on the site. Twitter being a fast paced platform, users who are more active have a better chance of grabbing temporary opportunities. By following major persons in your field and actively participation through replies and helpful mentions there is assured a chance of success.

Use Job Boards Linked to Social Media

1. InTheDoor.com: It is a job board extension on one’s Facebook social platform. It integrates database of Indeed.com’s job board and your Facebook social profile activity to help you out with whom to connect to in your network for specific openings. It has features to search for jobs at your friends’ workplaces, in different cities, by a company and specific job title.

2. BranchOut.com: BranchOut also utilises your Facebook social graph, similar to InTheDoor.com. The big difference is that the job-seeker can access BranchOut through Facebook from being within it, that gives it a more professional outlook. BranchOut has managed to build a professional identification on Facebook. It has more than 20,000 internships listings and 3 million job listings and, hence has to be seriously considered.

Build Your Online Influence:

A decade back, if you had the right programming skills like C++, Java had a guarantee of getting a job. But, as the economy changed and competition increased, companies started to focus on soft skills like communication, organization, leadership skills to choose a better candidate. In today’s digital world, they are not only looking for hard and soft skills but, a strong social graph and online influence. When an interviewer finds two candidates having similar profiles on paper and with good soft skills, the deciding factor is their online influence.

You have a better online influence if have many connections, more importantly, influential connections, and if many people in your network share your content. A website, Klout.com is used to measure your online influence and even scores you on that aspect. Klout score is becoming a major factor for employers to decide, judge and recruit a temp hire.

Use Increased Reality and Job Search Apps:

With more increase of mobile usage, job seekers have even started using mobile applications to see job openings near them and apply with just a few taps on an iPhone or Android. In fact, as per a survey by LinkUp, 20% of job seekers are using their smartphones to search for a job. For iPhone users, there is an application that can download called the “Layar” application. When you use this app, as you walk by any nearest location, you will be can see all the jobs companies offering jobs at that current location and find what openings they are hiring for.

There are a number of other good apps that are developed to assist you in your job search, some of them are:

CareerBliss (Free): You can check company reviews, salary information, and has about 3 million job listings.
Good Job (Paid): This app can help in your job search by pulling up jobs from multiple sites, resumes, interview schedules, contacts and more.
Real-Time Jobs (Free): You can attach a social network profile and video to Twitter job postings through this app.
BusyBee (Free): If you’re a freelancer, then you can find contract opportunities nearby with this app.

Bottom Line:

Staying engaged on the social media is the best way to be successful in finding a temporary job. Be more involved in updating your social profiles and optimize them for temporary placements by professional photos and using appropriate keywords. Social media is especially a valuable tool for temp workers. The important aspect to consider is that the social media job postings can be easily checked and applied than job listings on employment portals. Hence, take some time out every day to check your Facebook profile or it’s appropriate groups, Twitter feeds and visiting LinkedIn to land in your next temporary job.

Ten Social Media Lessons From the Movie “Chef”

Chef the new comedy movie that premiered recently is a great case study on how social media can destroy and build up reputations.

Some call the movie “food porn”, others a documentary on how to make a good cheese toastie or is it a giant product placement for Twitter?

Sure the movie features a strong lineup of Hollywood A-List stars, including Scarlett Johansson, Dustin Hoffman, Sofia Vergara, and Robert Downey, Jr and a soft feel good storyline.

But what it did for me though was make me hungry and make a beeline for the first food truck I saw in my hometown of Perth.

In fact, I went surfing at the glorious Leighton Beach on a Sunday morning soon after seeing the movie and there was a Brazilian food truck there called Comida do Sul.

I couldn’t help but stop and have something to eat based on the movie experience!

New media technology has long been fodder for Hollywood movie makers.

Think You’ve Got Mail in 1998 and its narrative on the way digital communication could impact lives.

Meanwhile, blogging was brought centre stage with Julia and Juliet.

Now Twitter, YouTube, Instagram and Vine are central to this movie and the concept of shared experiences.

Chef is the story of a man whose life is ruined and then redeemed by social media.

The movie represents digital communication onscreen in an elegant and simple way as onscreen tweets materialize in the air and then, when sent, fly off like a bird.

Chef is written, produced and directed by Jon Favreau who plays the main character Carl.

Here are 10 Lessons from Social Media from the Movie:

1. Twitter is Not Like Texting or Email

The story goes that Chef Carl is an aging Generation Xer who lives his life mostly offline.

He has an email account and knows what YouTube is, but he doesn’t understand how social media works or what its value is.

This becomes apparent after he fires off what he thinks is a private tweet to a food critic who gave him a particularly vicious and personal review.

In real life Favreau considers himself “pretty savvy” with social media-he maintains an active Twitter account with 1.7 million followers.

Compare this to his onscreen counterpart Carl who is completely unschooled in exactly how public an ill-considered tweet can become.

2. Viral

There are four types of media – paid (advertising), owned (your own created content/websites), earned (PR) and shared (social).

The first two are controlled media where you control every image and message.

The second two are uncontrolled and this presents a risk.

With PR you can try and reduce the risk by writing a media release and doing media training but when social media goes viral you have no control over its distribution and what comments will be made.

In the movie, Carl’s obscene rant goes viral, and an online war of words ensues.

3. Don’t Rant in Public

We’re seeing the rise in citizen journalism where anyone with a mobile phone and internet access can create media content unfiltered.

The scene where Carl angrily confronts the critic at his restaurant, leading to a meltdown that’s captured on video and uploaded to YouTube, where millions view it is central to the plot.

It was amusing to see people at the restaurant capturing the moment on mobile phones and iPads.

After the very public meltdown, no one is willing to hire Carl. It appears that social media has ruined his life.

4. Amplifies

When content is captured on social media it is a lasting record and can be both shared and viewed over and over again.

The experience of conceiving of, considering and sending a Tweet is cleverly depicted in the movie.

“It’s a multiplier. It will multiply whatever you’re doing,” says Favreau in a media interview.

“Like when you embarrass yourself. We all have our bad moments, but most of them happen behind closed doors. When that’s on public display, that’s what is going to define you. In the same way [when] you’re doing something good you want to share… You’re sharing it not only with your friends or the person whose hand you’re holding, but-if you hit on something very special-maybe with an entire culture.”

5. Permanent

This is the scary part about social media.

It is a permanent record but that is also a strength.

In __Chef__ social media plays a role in both the main character’s downfall and eventual redemption, but the new technology is seen in generally a positive way.

The movie portrays in an accurate way the permanence of Twitter and Facebook posts.

6. Builds Visibility

Now coming to the positives about social media.

When Chef Carl leaves behind the stuffy, high-pressure environment of the upscale dining world demanded by owner Dustin Hoffman, he opens a food truck and re-discovers his authentic passion for central American food.

He and his son take the truck on a tour of great American food cities like New Orleans and Austin.

At each stop, lines of customers greet them because Carl’s son had been documenting the journey and tweeting the truck’s location and uploading pics of the food to Instagram.

That social media promotion helps his new business succeed in a big way.

It turns his negative celebrity YouTube fame into a positive.

The scene on the Miami beachfront with the police officer is a little unrealistic but highlights how YouTube fame works in mysterious ways.

7. Attracts Customers

The mobile nature of a food truck versus the stationary anchor of a traditional restaurant lends itself to letting fans know where your next location will be.

It is like the traditional musical chime from a Mr Whippy ice cream van as it drives through the suburbs.

In the movie, Carl’s son uses social media to attract customers, an absolute necessity to keep their fans informed of their exact location.

8. Visual

Many people don’t get the fact that social media is primarily a visual medium.

The movie really is a visual feast of beautifully presented food.

The use of visual sharing platform Instagram captures this perfectly in the movie.

9. Video

The power of YouTube is central to the movie.

Also a new technology, a mobile app called Vine makes its Hollywood debut as Carl’s son creates and posts short looping video clips that document the road trip.

10. Personal Growth

If you are still cynical about social media as a way of driving new customers then this movie will dispel all those myths.

It presents the pros and cons of social media in a business context that is easy to understand and easy on the eye.

In essence the main premise of the movie is that social media is a great platform for personal growth – to learn from your mistakes and move on.

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